About

About uprosper®

Our mission is to fill the advice gap and bring affordable, transparent and accessible financial advice and planning services to as many people as possible. We believe the great majority of adults can benefit from advice early on to be suitably prepared for the financial complexities ahead and into retirement.

Our Principles

We have some key features of our service to achieve our mission.

Cost

The biggest barrier to people taking financial advice, according to studies by the Financial Conduct Authority (FCA) is cost. We recognise the need to make advice more affordable. We have achieved this by developing our own technology in-house to benefit from significant cost savings, which we are able to pass onto clients.

Efficiency

By operating a subscription model, you come to us when you are ready. We avoid spending time wooing prospective clients. We are digital-led in our operations and our technology enables us to spend the majority of our time understanding our clients' circumstances and objectives, and providing advice.

Inclusivity

Many people struggle to get professional financial advice or planning because they do not already have a portfolio of a significant size. We do not charge on the basis of your portfolio size or whether you have one; we welcome anyone who seeks advice, knowing that advice is necessary to start saving and investing in the best way.

Availability

Matters relating to your financial circumstances often require more than just an annual interaction with your adviser. We do not believe financial advice and planning should only be transactional. Through regular communication, both the client and the adviser become better informed, leading to better outcomes.

Technology

uprosper® has specially designed software, developed in-house, to unlock significant cost savings which can then be passed onto clients. Crucially, this frees up adviser time to understand and advise clients.

Our advice to clients is not automated, nor generic. We pride ourselves on providing a real, tailored advice service which is designed to meet clients' goals and objectives. Simply, we are able to meet our principle of lower costs to clients by improving the efficiency of our own operations.

The Advice Gap

The advice gap is a general term which refers to the adults in the UK who do not receive financial advice but could benefit from it. Recent estimates put this figure close to 40 million people who do not receive advice. There are approximately 4 million people who have up to £50,000 to invest but do not have an adviser and are either doing it themselves or not investing at all.

The majority of advisory firms require clients to have at least £50,000 to invest to take them on as a client.
A large proportion of individuals without an adviser think it will be too expensive and many do not trust advisers to deliver value for money.
Many people have a negative perception of the advisory profession and do not like the way it operates with a sales focus.

We listened to what people are saying about financial advice. Our model completely changes the way financial advice and planning is delivered and we believe we are the solution to the advice gap problem.

Our Founder

uprosper® was created due to the vision of our founder, Pritesh Desai. An alumnus of the prestigious Trinity College, University of Cambridge, Pritesh has amassed experience in a number of sectors prior to turning his attention to the shortcomings in financial planning and wealth management.

Pritesh is a Chartered Fellow of the CISI*, a Chartered Wealth Manager, A Fellow of the PFS* and a Chartered Financial Planner. He is a recipient of the CISI Applied Wealth Management Award and holds qualifications across the entire spectrum of financial advice.

Using his more than twenty years' experience in web development accumulated as a side pursuit since the early 2000s, our founder has developed the systems underpinning uprosper® from the ground up. This unique combination of skills and experience enabled the development of a service and underlying technology that is precisely tailored to address the sector's needs.